- The 2000 Sydney Games remain the most significant event in the history of Australian tourism, bringing in an additional 1.6 million visitors who spent £2.5 billion
- The 2002 Manchester Commonwealth Games drove a sport-led regeneration of East Manchester and also boosted tourism in the UK, attracting 300,000 additional visitors
Tourism opportunities relating to the 2012 Games can be lucrative and could include new product offerings, displacement marketing and new opportunities for the tourism sector to work in collaboration with the culture, arts and science sectors to enhance the Cultural Olympiad programme.
Alongside South West Tourism, there are nine Destination Management Organisations (DMO's) in the South West who are responsible for marketing the region and its destinations. To take advantage of the marketing opportunities in your area you may need to become a member of your local DMO.